Free PDF Pictorial Metaphor in Advertising
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Published on: 2002-01-22
Released on: 2002-01-22
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Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research. Impact of Product Pictures and Brand Names on Memory of ... Impact of Product Pictures and Brand Names on Memory of Chinese Metaphorical Advertisements. Pin-Chang Lin 1 and Chao-Ming Yang 2 * 1 Graduate School of Design ... Film lighting intro - SlideShare Film lighting intro 1. Lighting and Light Effects 2. Whether natural or artificial light is used in making a film it has a big ... Sapa - Lonely Planet Established as a hill station by the French in 1922 Sapa today is the tourism centre of the northwest. Depiction - Wikipedia Depiction is reference conveyed through pictures. Basically a picture refers to its object through a non-linguistic two-dimensional scheme. A picture is not writing ... Langston Hughes Poetry Foundation Langston Hughes was first recognized as an important literary figure during the 1920s a period known as the Image Define Image at Dictionary.com Image definition a physical likeness or representation of a person animal or thing photographed painted sculptured or otherwise made visible. See more. visual metaphor - About.com Education A Framework for Analysis "In Pictorial Metaphor in Advertising (1996) . . . [Charles] Forceville sets out a theoretical framework for the analysis of ... King Vidor - IMDb King Vidor Director: War and Peace. King Vidor was born on February 8 1894 in Galveston Texas USA as King Wallis Vidor. He was a director and writer known for ... Hezekiahs Tunnel and Wall Give a Lesson from Archaeology Hezekiah's wall Hezekiah's Tunnel Sennacherib's Prism and the Siloam Inscription reveal that faith is rooted in history. Archaeology supports the Bible. Semiotics - Wikipedia Semiotics (also called semiotic studies; not to be confused with the Saussurean tradition called semiology which is a part of semiotics) is the study of meaning ...
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